Our approach

• We believe that each media has its own advantages and disadvantages. By letting video tutorials, ebooks and articles supplement each other, the message will be strengthened and the skier will benefit even more.

• We do that by referring across media by for example QR codes or links in the ebooks that link to relevant video tutorials.

• It is crucial, though, that each video tutorial or ebook can function fully and provide high value on its own.

• We have a growth mindset and we constantly seek to improve our own work. Systematic feedback and inputs from relevant people is a natural part of our process.